Digital Marketing is now an essential marketing tool for both small and large companies. With over 4 billion people on the internet, digital marketing for services and products has become the primary focus for companies as they are able to reach a worldwide public. The main challenge for businesses is the same: to achieve the best results and ROI from their investments in digital marketing.
The field of digital marketing can be extremely fluid since it heavily relies on technology. Technology advancements have made it possible for digital marketing has opened new avenues for advertising that businesses are often scrambling to make the most effective use of. Therefore, businesses must stay up to date with trends in digital marketing and adopt latest methods and techniques that could yield massive profit.
The most popular Ten Digital Marketing trends for 2023.
1. The rise of AI in Digital Marketing. Rise of AI in Digital Marketing
Digital Marketing is poised to offer low-cost solutions to small-scale businesses that can benefit most from the online channels for advertising. While large brands are already present on the market, it’s small-scale businesses that typically struggle to establish the online visibility for their product. AI technology can develop cost-effective solutions from data collection to promoting products to the intended customers.
Gartner predicts that AI software will be worth the level of $62 billion by 2022 which is increasing by 21.3 percentage from 2021.
According to Blueshift the Blueshift report, 28 percent of marketers are using AI to make product recommendations, and 26% are using it for campaigns.
According to Semrush The forecasted annual rate of growth for AI between 2020 to 2027 is 33.2 percent..
Utilizing AI technology marketers are now able to predict more accurately and estimate of spending on advertising and also track the interests of customers and their behaviour. Marketers can design their advertising campaigns on the basis of data-driven information and analysis using AI and have higher rate of success and higher conversion rates.
Learn More How Artificial Intelligence can boost sales!
By 2023 AI powered tools and technology will be playing an important part in making automated choices, data collection and analysis of data, as well as determining trends in digital marketing.
2 Voice Search A shift in the way we search
Search engines allow for us to find the information we require and are among the most essential aspects in digital advertising. With the increasing number of people switching to smartphones, the method we seek data has changed. People are no longer typing and instead, they use an audio search. But that’s not all. The voice activated speakers are everywhere within our living spaces and are an integral feature of our daily lives. The majority of users are quite familiar with voice assistants like Alexa, Cortana, Siri and many others. It is also important to note that voice-activated digital assistants boast a an accuracy rate of more than 97% contributes to the popularity of their services.
This has opened up a platform for companies to promote their services and products through promotions such as sales, discounts, and sales. Businesses can design content that is based on the preferences of their customers – for example, to provide suggestions for a healthier lifestyle while also promoting their drink of choice.
41% of the population in the US utilize voice search features as per Google Mobile Voice Survey while 27% of the internet people around the globe use voice search.
90percent of people think that using voice search is more convenient than typing information, as per a research conducted by PwC in the year 2018.
50 percent of people are planning to purchase items using digital voice assistants over 5 years time,, according Bing and Microsoft. Microsoft as well as Bing.
All of these indicate that the need for voice searches will rise in the near future, and digital marketers need to be focused in optimizing content to voice search. Digital marketers need to recognize voice search as part of their SEO strategies in an important way to stay up with the latest digital marketing trends in 2023.
3 Accessibility for Everyone
According to data that show 75% of users who are disabled use websites on regular basis. However, 97% of the most popular websites on the planet do not meet the World Wide Web Consortium accessibility standards. Digital marketers need to wake up to develop advertising strategies that break down barriers and provides every user with access to the products and services offered by a company.
According to CDC according to the CDC, 61 million adults in the US are disabled. ADA places the number of people who have a hearing impairment in the world to be 466 millions.
WebAIM’s Screen Reader survey states that 60 percent of screen reader users think that accessibility on the web isn’t getting better.
According to Forbes according to Forbes, 71% of people who are disabled are likely to leave websites which does not provide accessibility.
Inclusion is the idea here, marketers must to design websites, ads and promotions for products that provide a pleasant user experience for those with disabilities and also for other users. Digital marketers need to create websites that meet accessibility standards and utilize AI technology to incorporate data and segregate the user’s behavior to deliver personalized information to users.
4 The power of real-time data
Real-time data has played a major role in the field of digital marketing over the past few years and will remain the dominant trend by 2023. As contextual marketing becomes the main focus of digital marketing, allowing the consumer with a customized experience the use of the use of real time data is likely to play a significant role.
Real-time data allows marketers to build an accurate picture of information about the consumer and their preferences. This allows you to categorize content in accordance with the preferences of the customer to ensure that the user gets relevant information only. If you can provide a personalized experience for your customer, the odds of conversion are greatly increased.
As per Accenture Interactive:
56% of customers prefer to purchase at an online retailer that recognizes them by name and provides customized product information
58% of shoppers buy something at a store based to their past purchases and purchasing preferences.
70% of shoppers shop online which provides a personal experience like storing their history of purchases.
Learn More About: Information is a key element in Marketing!
Real-time data allows for an easier contact with potential customers which marketers can utilize to increase sales and boost their revenue. Consumers are influenced to purchasing a product if they are provided with real-time data-related data. Travel agents, for instance could provide a more specific appeal to their customers by providing information about locations with more favorable weather for a weekend or holiday getaway. Real-time data lets you track your customer’s preferences, making the marketing process more efficient and easily trackable. The use of real-time data will keep you at the top of the trends in digital marketing for 2023.
5 Local SEO is going to rule
Search engine optimizations are an integral part of the marketing strategy employed by digital marketers to improve the visibility of an online company through SERPs, or search engine rankings. Rankings are important as 75% of internet users do not scroll past one page on results. Local SEO operates with a different algorithm due to the fact that it relies on geolocation in order to display results for searches. Even if a user doesn’t specify a location specifically or includes search terms like “near me” and “near me”, the search engine will look for businesses located close in proximity to.
As per BrightLocal customer reviews survey in 2020 93% of customers have used the internet to search for local businesses.
According to the ReviewTrackers, 42% of users go to the local store they found online. 50% of them conduct local searches while on moving.
A study of Think With Google found out that 28 percent of local search results led to purchases.
Learn more: SEO Best Practices – Choose the correct keyword and use it with the correct intention.
Local SEO will continue to be one of the top marketing trends through 2023. Marketers need to be aware of the local SEO the best practice for companies regardless of whether they operate in several locations, such as making landing pages specifically for each location, and include elements that impact regional SEO when they develop their strategy for advertising.
6 Mobile First & PWA
With the increasing amount of people using the internet using smartphones, applications and websites have shifted their focus to offering a great mobile user experience. Google launched its first mobile-friendly indexing in 2019 , and since then, websites are evaluated based on their mobile-friendly. If apps and websites are mobile-friendly then they are ranked better in results of a search engine.
Progressive Web Apps or PWA are quickly gaining traction and are becoming the latest trend as browser-driven websites that look like apps like Netflix, Twitter, Facebook and many more. Marketers should focus on including PWA into their digital marketing strategies to improve users’ engagement and gain more direct traffic.
According to research by Neil Patel, 77% of mobile search queries occur at home, while one-third of all searches happen during working hours.
According to Statista the statista report shows that 63 percent of all organic searches were performed on mobile devices.
It is believed that 80 percent of smartphone users purchase from businesses that have mobile-friendly websites and mobile apps which are easy to navigate.
Learn more: Mobile app development to ensure the success of your company.
Digital marketers need to learn how to make use of the potential of PWA and develop web experiences that are compatible with mobile and smartphones. Google has started indexing more recent websites for features that are mobile-friendly and more sites are predicted to catch up to this trends in the coming months. A pleasant experience for mobile users will be the key in the success of an multichannel digital marketing campaign.
7 Video Content is a powerful marketing Channel
Video content has replaced the majority of types of content available on the internet, as people prefer to view a video feed rather than read text. Video content allows for more pertinent information to be contained in an incredibly short amount of time. It also lets you be more creative.
Based on eMarketer, US adults spend around 2 hours 13 minutes each day on the internet using the mobile device of their choice.
According to Statista, 83.3% of internet users viewed videos at the time of the 2020 year. The number is projected to rise by 2023.
Based on Social Media Week according to Social Media Week, 78 percent of people watch online video on a regular basis, and 55% of them watch videos each day.
Learn More: 14 Reasons Why You Should Use Videos to Market Your Business.
Social media platforms today provide functions within their interfaces for users to create short reels that they can share with their followers, subscribers and their friends. Since consumers are more likely to learn more about a product the service via videos, it’s essential that marketers who are digital create strategies to utilize video content to promote their products and services. The growing popularity of video content on the web makes it one of the most significant digital marketing trends to come in 2023.
8 Marketing Influencers starting from Macro to Mini
Influencer marketing is the word used to describe people on social media who have an audience. In recent times, companies have joined forces with influencers to sell its products to directly the target audience of influencers. Certain influencers are celebrity on their own who have millions of loyal followers, while they are micro-influencers that have an audience of a couple of thousand. Influencer marketing has the benefit of being simple, fast and easy to use. It is also cost-effective.
According to InfluencerMarketingHub, the number of companies that offer influencer marketing has grown by 26% in 2021.
According to a study conducted by SocialPubli the report found that the majority of brands utilize influencer marketing to promote their products.
Read More: Successful Influencer Marketing Tips For You!
Business Insider reported that brands are likely to invest 15 billion dollars in influencer marketing in 2019. In the post-pandemic era, this number is likely to rise.
Another indication is influencers with a smaller number of followers of around 1000 are 85percent more successful than those with more followers in terms of engagement. The digital marketing landscape for 2023 will witness a growth in collaborations between influencers and marketing for brands, specifically with micro-influencers.
9 Chatbots come to the rescue
Chatbots for customer service will be among the top trending areas of digital marketing in 2023. Businesses provide services on the global level. However there’s some limitations to the executive’s ability to offer due to the duration of business hours as well as other human issues. Chatbots are able to make up the gaps and reduce costs significantly.
As per Mathew Barby, chatbots provide a response for 35 percent of the time, at the most, and more advanced chatbots get responses around 90 percent often.
In a survey conducted by Drift the customers prefer to book a room using chatbots 33 percent often.
A study conducted by Comm100 has shown that chatbots bring about satisfaction of around 87% the majority times.
Chatbots are no longer restricted to an insufficient capability and can be used for more features for users. Since they are based on AI as well as machine-learning, they are programmed to conduct more engaging conversations with consumers about their interests and preferences and then direct them to make buy. An availability that is 24/7/365 and the capability of handling many connections simultaneously is a plus digital marketers can utilize to earn money and, therefore it is one of the most effective digital marketing trends of 2023.
10 Creativity is the winner
Creativity is a key element of any business or marketing strategy utilized. It allows you to create new and innovative marketing campaigns that quickly attract attention from the public and make them remember your brand. This, in turn, can influence the buying decision of consumers.
It is imperative that creativity be driven by data which will enable an individual experience for consumers to gain increased brand recognition and loyal customers. The way consumers interact with brands is becoming more sophisticated than ever before, and technology advances require marketers to stay on top of the latest trends in an innovative manner.
As technology develops and the algorithms used by search engines evolve marketers need to be flexible in order to develop campaigns that are appropriate to the current times. With the increasing possibilities of the web and the rise of digital marketing, it has become one of the primary marketing and advertising channels used by companies. But being a digital marketing professional, you must make a decision based on your experience rather than blindly follow the model that appears to work on a number of products. It’s all about how and what you can do to make potential customers feel connected to your brand or product. It is best to capitalize the latest trends in digital marketing in 2023 to stay up with the current market trends while focusing on engagement with your customers for your business.