Did you know there are more than 4.26 billion people using social networks all over the world? This alone is enough proof of the immense influence of social media as well as its ability to influence. Digital marketers have been known to invest large portions of their money into social media marketing because they recognize the necessity to make use of the potential of the social network and use it in the design of advertising campaigns.
Social media is continuously changing with newer trends coming on within the quick blink of an eye. From new platforms appearing to the addition of new features to existing ones Social media has turned into an enormous change engine. There’s no other option for digital marketers other than to stay on top of the latest trends to make effective campaigns for companies.
Here are some trending social media advertising trends for 2023 which are certain to make you profit.
Use of social media platforms to reach specific groups of people
A recent survey conducted by Joy Ventures and getWizer monitored the use of social media of both genders of 15 to 25 (Gen Z).
Based on the study it was discovered that YouTube was the most popular on their list of top choices closely followed by Instagram, Snapchat and TikTok.
Another prediction from eMarketer (April 2022) predicted that Facebook will experience a decline of users under 25 years old in 2023.
It was discovered that Gen Z was more likely to use TikToks to look for new products and brands more frequently than any other social media platforms.
Why is this information important? The data will tell you that you are in the right place to know where your audience is in terms of social media, and also where you should present your marketing message. The most difficult thing that digital marketers face is finding ways to draw the attention of the user to the product. If you don’t know and find your market, you won’t be able to promote your company or product to them.
Keep in mind that the modern consumer is sophisticated and likes to play around – that’s what people do on social networks. There is always a flow of users entering and exiting a platform depending on their preferences, new features, gender, age, and much more.
As a digital marketer you need to be on guard and collect pertinent data about the social media audience and their behavior in a systematic fashion and then integrate the data into your marketing strategies. This is one of the most crucial trends in social media advertising in 2023 and beyond that you must be working on to implement if you haven’t done it yet.
Rapider Social Media Responses
Everything that has to do with a business’s social media profile can be a great marketing opportunity. Many businesses today are active on Facebook as well as different social networks. For example the Facebook page for a company can be used to promote the products or services of the business but also communicate with customers.
What is important in this case is the ‘time it takes to reply’ – the quicker you can respond to a feedback or comment and the faster it gets. Because the user is impatient and demands to receive an “immediate” answer , they will not wait for over 10 minutes. This is a proven fact.
According to an HubSpot study 46% of those in the marketing phase prefer an answer to their question within 10 minutes or less and 62% of those who are in sales are hoping to receive a response within 10 minutes. For support 60% of users would prefer waiting not more than 10 minutes to receive the resolution.
The conversations you engage in through social media can go in the direction of creating your brand’s reputation. The most you want to have is an angry customer who reveals your issues with service to the world. It is crucial to have a support staff strategically located to be able to quickly respond to feedback and comments that you receive via social media.
The consumer today is more confident on the reviews they get from customers about a product. If the reviews aren’t positive, you could lose sales opportunities. Thus, you must always offer an optimistic conclusion to each interaction with the user or client.
The speedier response to social media on a daily basis will be an ongoing trend in social media marketing 2023 and on for the rest of the time. If you’ve already developed a plan for this you’re doing great! You may want to tweak it but if you’ve not been able to implement this yet, it’s time to plan and implement strategies to give quicker responses to social media.
Videos of Short Form
The short video format has grown in popularity in recent years. It is estimated that around 82 percent of all content will be short video content.
In the year 2020 TikTok saw massive numbers of downloads of around 315 million downloads in an entire year.
Every social media platform offers an option or is currently creating a feature that allows users to create and upload short videos. For example, Instagram reels that were introduced in 2020. YouTube Shorts was also launched in the year.
Short-form video content offers more quality entertainment and is more captivating to the viewer. This is why short video reels can get as much as twice the amount of views than normal videos. Influencers frequently release short clips to draw attention of viewers and guide them to the full-length video.
The trend towards videos that are short in form is expected to last. As a digital marketing professional it is possible to develop short-form video content rather than static photos to postings on social networks to ensure more effective performance. This will be among the most significant social media marketing trends of 2023 to watch out for.
User-Generated Content, also known as UGC
As a company must build trust. It is possible to create promotional campaigns for your business to attract the customer and convince the consumer to take a purchasing decision. You can also make use of user-generated content to influence customers towards your brand.
According to studies, UGC can help increase the conversion rate by approximately 82 percent. In fact, 77% of shoppers look for UGC before clicking the”Buy” or “Buy” option. There are three kinds of UGC with the greatest potential to influence the buyer:
A question as well as an answer:These comprise of answers to real questions asked on the website by users.
reviews:This section is dedicated to reviews written by people who have bought the product. They write about their experience with the product , and also how they feel about their satisfaction or dissatisfaction about the services or product.
Actual images/real videos:This consists of actual user-generated images and videos that are uploaded by the owner of the product. People often trust these photos more than professional photos you upload for your products.
One of the methods by which UGC helps you is through the process of reviews. Positive reviews are beneficial to your business, however negative reviews don’t work in the way that you’d think they would. Most people don’t bother with a negative review since they believe that their experiences with the product are different. However, they might still choose to go to the store.
The use of Social Media as a Shopping Portal
The Covid 19 pandemic saw a surge in online shopping. Businesses had to devise processes and infrastructure that could accommodate the enormous demand of online shopping. Platforms on social media have been a hugely popular shopping destination and the amount of shoppers using social media platforms is set to surpass 100 million by 2023.
Additionally, people are making use of social media to find products to purchase. According to estimates, nearly 70 percent of Instagram users prefer to shop and search for items on Instagram.
According to a study from eMarketer, 7 out of 10 adults haven’t yet purchased products through the social media marketplace. Thus, the opportunity for purchasing on social media is huge.
Marketplaces on social media are only going to become more sophisticated. It is one of the important marketing trends for social media in 2023 and beyond.
Social media is an effective instrument for businesses to market their offerings. Social Media enjoys tremendous influence and companies must harness the power of social media for their own advantage. As the market gets more competitive social media platforms make use of technology to enhance features that attract customers. As a company you have to be in the forefront of advancements in technology and trends to get the most benefit from the benefits of marketing via social media.