Let’s face facts: Businesses today need to have some social media presence.
It doesn’t matter if it’s for a small business or a large multinational corporation. When I hear about a brand or business, I first research them, preferably through its social media channels. This gives you valuable insights into the company’s culture and operations and how you can benefit from them. Social media is used by more than three billion people every month around the globe. With the industry poised to grow, your company must take advantage of this opportunity as soon as possible.
It’s simply a trend that isn’t going away. However, it may no longer be a popular trend and is here for the long term. Social media is everywhere. You can find it on your phones, tablets, Smart TVs, and, as I have been reliably informed, even on new fridges. It’s a fact that social media has become part of our everyday lives and part of our culture. This means you can be sure your target market uses social media channels such as Facebook, Twitter and Instagram.
Do you still need convincing about the importance of using social media to promote your business? Here are five reasons social media should be integral to your marketing strategy.
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1. Increased brand awareness
With the power of social media, increasing your business visibility can be easy. One post can be shared with thousands, even millions of people, with the click of a button. Interacting with your target audience can increase brand visibility and impact your work week.
Your reach will grow if you are more engaged with your audience. Take Twitter, for example. First, you can check out the Twitter account of Amazon to see how engaged account moderators are with users from all over the globe. Then, you can send personalized messages to Amazon customers by tagging them in tweets, thanking them for their prompt service or product quality.
This increases brand awareness, which leads to increased leads and sales. A simple tweet in response to a satisfied customer. That’s it. There was no long phone call or leafleting. All needed was a little engagement to make the customer feel special.
You can also reap the benefits of social media with a low investment. You can easily create an account, sign up for most social media platforms and pay no initial registration fees. Although you can spend your budget on paid ads and the like, it is not a requirement. You can get many benefits with a paid plan, as with everything, but the basics can be used to establish your presence early in your career. It’s best to experiment with paid promotional advertising plans before you make a significant investment. This will allow you to find out what works well and what doesn’t. A good return on investment is the primary goal of any marketing strategy. This is true even for social media.
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3. Engage Your Customers
Social media allows customers to interact and engage with each other. There are many ways to interact with customers via social media, whether through conversation, ads, or viral posts. Again, it’s about offering value to people. Tips, tricks, news and information about current trends help you be a leading SME in your field. Engaging with people increases your reach, attracts them, and promotes…
4. Brand loyalty
Loyal customers are the best. A client you can trust to buy your new phone each year and a client who will always return. A person who chooses your brand over all others. They are the heartbeat of any business. In addition, loyal customers are more likely to share your content on social media and increase your reach.
5. Improved Customer Satisfaction
Customers are more likely to share their negative experiences with your brand on social media than ever, especially in today’s digital world. However, social media can help you turn it around. If done right, social media can transform a negative experience into something positive. This could be achieved by sending a message of appreciation, an update or even a personal apology, making the customer feel valued. Ambassador published an infographic that showed 71% of customers are more likely than others to recommend a brand if they had a positive experience on social media. This is something I can attest to (having done it numerous times). Referring to social media platforms when discussing companies is a common practice in today’s society.
Social media is an excellent way to communicate with your target audience. As a marketer, it is also the most cost-effective. The five points I have discussed prove that social media is essential for any business that wants to succeed. Social media can be a powerful tool to bring in new and retain customers. It keeps existing customers satisfied.
Are you interested in launching a digital campaign for your business? Edge Digital can assist you with this… Get in touch
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